Modern Metier

Modern Metier is a digital platform to find talented architects, interior designers and independent brands. Inspired by old Bauhaus architectural sketches, my idea was to show Modern Metier as a sketchbook, where a user can draw his/her dream project with the help of architects and designers. It aims to represent humanities (ambition and human connection) and also authenticities (artisanship and professionalism). The logo mark consists of two M’s in the name, representing a door to the brand. The evenly spaced pattern can be cropped as a supersize graphic to create a virtually endless composition. The colour palette represents a faded sketchbook and colour pencils. The typography employs a humanist font to add warmth and personality to the brand.