Modern Souvenir Co. was looking for a timeless and aspirational brand that encapsulated their tradition and reputation whilst recognising their modern foresight. They were also looking for accompanying POS, packaging and literature as part of their retail brand experience with both ongoing and future collaborations to deliver further work.
Revival Arts of Bath, as they were previously known, has been perfecting the craft of plaster-moulding and casting for over 25 years; their highly detailed gifts and home accessories are instantly recognisable and very collectable. The Modern Souvenir Co. collections draw on experiences from travellers past, present and future – from the 18th Century ‘grand’ tourist to the writers and artists who explored the British Isles in the 19th Century. Each souvenir represents memories and stories of people and places whilst also celebrating Great British architectural and cultural heritage.
Stephen Spencer, Modern Souvenir Co. Head of Brand and Business Development said of the new brand identity, ‘The team at United by Design has been meticulous in their understanding of our aspirations and focused on our priorities within a demanding timeframe. They’ve worked with us to create a brand that we are truly proud of and that reflects our unique proposition and values. We got a great response at the launch and we're confident our new brand will help us to grow the business over the next few years'.
Through our in-depth research into the history of the souvenir and the true connection of the craftsman in the process, we reached a final brand mark and system of communication that links the wonderfully diverse collections. The new brand experience resonates with and engages both trade and retail consumers in a very tactile way that will help differentiate the business now and in the future.