Modeshift is a national membership organisation that specialises in active and sustainable travel and provides behaviour change support for those working with children, young people, families, school communities, educational establishments and places of work.
Design Solution and Executions
Gathering board member’s ideas of the brand personality, we have finalised its characteristics as Energetic, Strong, Professional yet Simple and Bold but at the same time Dependable, Family minded, Trust worthy and Inclusive.
Typeface was designed to match the design concept of the brand, bold to show strong masculinity but roundness and square shape gives friendly feeling. “T” was made into an arrow mark to express its message of shifting, going forward to sustainable travel. It is also used as its social icon.
As well as the brand identity and the branding tools, Modeshift brand guideline has been created to ensure the consistency across marketing collaterals and correct usage of the CI.
