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Research
Copywriting
Transcription
Presentation Development
About
Modulyss is a Belgian designer and manufacturer of commercial carpeting solutions. Through unparalleled quality, craftsmanship and flexibility, they have secured over 20% of the UK commercial flooring market.
Process
Modulyss were looking to reach new architect and design practices through an insightful CPD (continual progressive development) presentation.
My task was to research and investigate what were popular themes amongst the design community and develop a title and content around the Modulyss brand.
Result
Through interviews and presentations with many of London's largest commercial interior practices, I found that workplace wellbeing was a common discussion point with designers and their clients.
Many design industry CPDs are found to be mundane and therefore have a rather short shelf life. To ensure that the topic of wellbeing was of significance to the community, I developed a survey to understand what specifically designers wanted to know, and how the knowledge would benefit their roles.
After understanding my audience's needs, I began researching wellbeing and its relationship to the workplace with thought-leading designers, wellbeing consultants and a forest of scientific literature on the subject.
From the research I developed a captivating transcript for the sales team presenters with additional marketing collateral that will remain relevant to designers now and into the long-term future.