Localising Oreo's global "Wondefilled" campaign proposition to the Australian market by producing a custom real-time social media campaign called "Oreo Remix". We invited the public to submit their ideas via a custom microsite where we then produced custom MGFX videos daily over the duration of the campaign tagging and sharing submissions.
MGFX videos were produced and shared in real-time via Mali Arts Studio in Mexico City to allow for time differences ensuring we were able to meet the demands of a real-time campaign via social media.
Top submissions were stitched together and turned into a wrap-up that was served to all entrants as a surprise with all of them receiving a bespoke designed tube of Oreos.
