Monica Vinader "Engraved"

Monica Vinader jewellery designs are centered around the ability to personalise. The USP was simple - engrave your jewellery, with any message, in any style, free of charge. However, customers weren’t using the service. I lead the team to develop a sub-brand identity and built a narrative in store and online to excite customers around what the possibilities could be.

Film by TANK
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