Monotype – D&AD Brief

The aim of this brief is to create a new visual language for film advertising through typography. This campaign advertises a retrospective film screening of Wes Anderson's films.

Wes Anderson is an iconic director who has a very distinct visual style to all of his films. The aim of this brief is to use the power of type to create a new visual language for film advertising. The campaign is to advertise a retrospective film screening of Wes Anderson's films. I am choosing three of his films; The Grand Budapest Hotel, Moonrise Kingdom, and The Life Aquatic with Steve Zissou. 
Wes Anderson’s visual style is compromised of many things, including an abundant use of symmetry and an obsession with detail. Anderson tends to stick to a very specific colour palette in his films and the font Futura is used throughout all of his films. Many have a nostalgic, storybook quality to them which is often achieved though the use of stop motion, miniatures, painted backdrops and other old fashioned movie techniques. 
I created three posters, three postcards and a mailer to advertise the retrospective screening. The three posters and postcards represent the three films being screened, which is shown through the colour palette used.

Team Credits

Emily Georgia Lord

  • Message
ConnectConnect
  • Graphic Designer
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Project Tags

  • filmadvertising
  • graphicdesign
  • typography
  • screenprinting
  • posterdesign

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