Client: João Elias
Project: Sophie Hallette University Challenge
Format: Digital HD
Year: 2017
Role: Director and Editor
I made this mood reel to accompany a special lace collection by fashion designer João Elias. The collection was an entry into the Sophie Hallette University Challenge 2017.
João's collection embraced the floral delicacies of lace and contrasted them with bold, architectural silhouettes. The rooftop location offered unique views of London's richly varied skyline, as well as lush greenery. I shot and edited the film to highlight the harmony between location and collection.