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PACKAGING DESIGN

'VANITY — MY FAVOURITE SIN...'

A SELF DIRECTED BRIEF, THE NAME, THE LOGO AND THE PACKAGING DESIGN WAS INSPIRED BY THE DEVIL'S ADVOCATE AND THE DEVIL WEARS PRADA FILMS

THE DEMOGRAPHIC: BEAUTY QUEENS, DRAG QUEENS AND POP ICONS WHO LOVE DRESSING UP AND ENTERTAIN. FLIRTY, EXTROVERT, ATTENTION SEEKERS AND EGOCENTRIC TREND SETTERS.

THE OBJECTIVE WAS TO DESIGN A PACKAGING FOR A HIGH GLOSS 'TEMPTATIONAL RED LIPSTICK', A TWISTED BOX WHICH WOULD EVOKE THE WORK OF THE DEVIL...

STUDENT BRIEF
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