Moscow Winter Cycling Congress Identity

This logo tries to capture the feeling of cycling in winter. The customized typography forms into winding roads, a symbolic bike it’s on its way, and some snow is falling. It is sleek, modern yet playful.

Unfortunatly it wasn't chosen as the winner.

Graphic Design by me.

Team Credits

Mickey Shu-Ting Chan

  • Message
  • Art director, Graphic designer , Illustrator

Project Tags

  • logo
  • identity
  • identity guidelines
  • branding
  • logotype
  • cycling
  • winter