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Moscow Winter Cycling Congress Identity

This logo tries to capture the feeling of cycling in winter. The customized typography forms into winding roads, a symbolic bike it’s on its way, and some snow is falling. It is sleek, modern yet playful.

Unfortunatly it wasn't chosen as the winner.

Graphic Design by me.


Mickey Shu-Ting Chan

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  • Art director, Graphic designer , Illustrator

Project Tags

  • logo
  • identity
  • identity guidelines
  • branding
  • logotype
  • cycling
  • winter

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