Mother of the Nation Festival 2019
The Mother of the Nation (MOTN) festival's challenge is to create an attractive and inspiring festival that empowers the nation for creativity & innovation.
On the slide below, I'm showing the research and thought process, which identified the core insights of what brings happiness that lead to building a festival concept. I'm sharing my inspiration for finding a style for illustration.
Below is the outcome of the festival's style development. Each zone will have a visual direction that is the same, but at the same time, it will feature elements that tell our visitors of what lies within, coaxes them inside and lets the fun begin!