Movimenta

Designing the universe of an art & technology initiative in Nice.
Movimenta is an initiative launched in Nice with the aim of increasing the city’s international standing in both the art and technology fields. In order to reach this objective, the Movimenta team planned a series of professional activities and events that would take place during different rollouts on a regional scale, and combine these sectors.
Check out their website here.

Biennale 2017
As partners, we were involved in this project since its conception. We had the chance to work closely with the team, and clearly grasp their moving parts and stakeholders. The challenge was to build a brand universe that would appeal to an artistic audience, inciting them to take part and submit their work, while also attracting a more corporate tech-oriented crowd on the lookout for new business opportunities.

Website & Mobile App
Throughout this two year project we built several iterations of the website, which grew in features to parallel the growing scale of events, a slew of promotional material aimed at generating buzz within and outside the city, and a mobile application with cutting edge technologies here to enhance the public’s experience as they attended the different expos and talks.

Visual ID
As a whole, movement is defined as the decomposition of a succession of static images in a specific time frame. Movimenta’s visual universe is constructed around this notion. By breaking down the optical laws of a simple action we were able to create a visual language that defines the brand. The color palette was built around the concept of a digital shade of blue to reference a technology savvy French Riviera.

Report