Mr Filbert’s

  • Michelle Connolly
Mr Filbert’s product was good, but it needed to change it’s focus towards the mainstream consumer a little more. Test groups showed that terms such as ‘inventive snacks’ was a little alienating, and it was better to package them as an ‘interesting snack’. We worked hard on the copy, working closely with consumers, and have won an award in the FoodBev awards for best redesigned food product.
Below are prospective press adverts that showcase the down to earth and humorous quirkiness of the Mr. Filbert’s brand through alliteration and rhyme that underline their genuine quality. I have worked on the illustrations, copy and art direction for these adverts.
Creative Direction: Chris Arnold & Victoria Gallardo
Illustration: Michelle Connolly and Juande Cobo-Reyes
Copywriting: Michelle Connolly