MTV Pop x 1000%

Utilising their graphic design sensibility, Universal Everything worked with MTV International on a global rebrand of the company’s visual identity, introducing the new strategy of Pop x 1000%. Redesigning the brand’s on-air messaging with the use of a visual timeline, on-screen stickers and expressive fonts, as well as creating audio-responsive video animations and a series of custom idents, the studio developed a refined but youthful look to enliven and update the brand’s image for the digital era.
The ident animations are humorous and playful 30-second spots, recalling MTV’s youth culture roots and pop-savvy audience. A bold use of color and mix of visual techniques and styles — ranging from live-action sequences incorporating sculptural props and actors to computer-generated glossy animations of impossible digital forms — keeps the idents feeling fresh and current.
Credits
Creative Direction : MTV World Design Studio Milan –  Roberto Bagatti Art Direction : MTV World Design Studio Milan – Dylan Griffith Creative Direction : Matt Pyke Research & Development : Bob Sanderson Sound Design : Simon Pyke Idents co-directed by : Lernert & Sander Realise Mathematic Zeitguised Maxim Zhestkov Tronic
Press
Awards
1 Gold, 3 Silvers, 3 Bronzes – Promax Broadcast Design Awards D&AD Annual

Team Credits

Companies

  • MTV

    MTV

    • Television

Skills

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Universal Everything
Digital art and design studio
VENEISHA HAMILTON-LOVING
FREELANCE MARKETING MANAGER | CHOREOGRAPHER | EVENT PLANNER