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MTV Shuga

The multi award-winning MTV Shuga is a 360 degree mass-media HIV prevention campaign. With the fifth season due to premiere in March 2017, the award winning drama reaches over 720 million people worldwide and discovered the Oscar-winner actress, Lupita Nyong'o. MTV Shuga boldly addresses sexual health topics head-on; bravely confronting taboo topics such as gender based violence, and transactional sex, told through the lives of characters and emotional situations drawn from real life. MTV Shuga’s compelling storylines have been broadcast on TV and radio stations around the world.

Project Tags

  • media production
  • Charity

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