The Sound Pipe was designed in a multicultural environment with the intention of creating an iconic, modern yet minimalist design. Being aware of the geometrical similarity in the speaker industry, we were inspired to create a special, fresh and new design that can be differentiated from other speakers on the market. This hopefully matches the great audio performance using the latest audio technology.
To make the image and branding work both in Asia and the western market, I focused on a name that represented the fun and sociable activity of music and sharing it.
Sound Pipe is a Bluetooth audio device designed for MUAH an innovational technology-based design company that connects with people in an emotional level to give unique user experiences.