A sophisticated London cocktail bar. The demographic was urbanites, with a moderate to high income, with an interest in design, music and socialising. The stylistic approach was tailored to a somewhat ‘quirky’ vibe. The unique selling point, which also influenced the name, look and feel being that all cocktails are muddled.
The Muddler — which is a bartenders tool — is used to muddle fruits and herbs in order to enhance their flavour when creating cocktails. The pattern found on the base of a muddler, inspired the logo and pattern creation.
[student brief]