Multichannel Campaign Spring '20

Nobodyschild.com Nobody’s Child is a small, sustainable, London-based online fashion brand. Affordable, directional and approachable for thinking millennials who want style with substance.

This campaign takes form through vibrant colours, novelty prints and soft pastels. Ideas that are elevated in a suburban American neighbourhood with a decidedly nostalgic feel. An artful yet playful take on day-to-day life emerges as a dream-like antidote to fast-paced living. All creative combines the brand’s unique personality with data-driven insights to appeal to new and existing customers.

ACHIEVEMENTS-
- Increased newsletter sales by 1104% improving contents, TOV and incentivising CTAs
- Instagram increased from 50K to 100K followers, through an efficient and cost effective influencers program; boost revenue introducing UGC shoppable contents
- Increased Facebook campaign revenue on paid, through testing of different deliverables and imagery concepts
- In the last 12 months ROAS from paid social campaigns increased from 336% to 1063% as a result of testing and driving new creative formats and imagery
- Implementation of new channels, like Youtube and Snapchat, to increase reach increasing deliverables during a campaign shoot

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Head of Creative