Join The–Dots

1

Mumbai, Corporate Branding

Student Brief, completed in 3 Days

The brief asked to create a corporate identity for the official tourism agency of City of Mumbai. I found Mumbai to be almost like a maze where you want to lose yourself in and where you might see something unexpected on every corner so I came up with this typographic treatment to make the logo look like a maze. I wanted two colour options for logo to convey the different sides of Mumbai at day & night. It's a whole new experience when the lights come out. I created some icons inspired by logo to help with way-finding, to be used on mobile website and also to be used on promotional items for the city.

Credits

ERDEM YILMAZ

  • Message

Join our Pro Plan to message ERDEM

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

FollowUnfollow
  • recent graduate
  •  

Share your new project