Mumbai, Corporate Branding

Student Brief, completed in 3 Days

The brief asked to create a corporate identity for the official tourism agency of City of Mumbai. I found Mumbai to be almost like a maze where you want to lose yourself in and where you might see something unexpected on every corner so I came up with this typographic treatment to make the logo look like a maze. I wanted two colour options for logo to convey the different sides of Mumbai at day & night. It's a whole new experience when the lights come out. I created some icons inspired by logo to help with way-finding, to be used on mobile website and also to be used on promotional items for the city.
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