For a brand that wants to connect with people and wants to make people connect with their inner selves. Through teaching how to chose the proper crystal, the herbs that best match your zodiac sign, the moon phases for that particular week and also, what exactly do you need to solve within yourself.
Munay will help you choose the proper kit of herbs.
She wants to sell altars to keep your crystals, amulets, tarot cards, books, zodiac guides, everything that helps you connect with yourself and improves your meditation routine. From scents that stimulate your feminine side, to herbs that once you burn them, the smoke will cleanse the aura.
A moodboard helps to see the overall of what the brand looks, feels and represents.
For the mooadboard I like to present options of colours and fonts with some pictures of what her brand will sell or represent, so the client can see the aesthetic gradually matching what the brand will come to be. This time I presented a variety of fonts so she could exclude some and we could follow on designing based on the ones she liked. There are also some glyphs because she needed it to represent categories of crystal kits she would sell.
I wanted to give the logo a rugged handmade feel with dots and double lines to make it feel kind of mystical and exotic.
So she chose uppercase and very strong fonts to go with the symbol. I hand drawn the font, with every vector point touched up to seem a bit rustic and rugged. Also some bits of it have extra lines, you can find dots connecting to the lines of some letters. I used the same style for the crystal. You can see there are two ways to use it, close to the Y and on the left side to balance it with the letters.