Muscle Juice

Inspired by the Crystal Light Aerobic Championships, and a dream I had, I developed a concept for a music video which centres around the transformative power of an energy drink.
The final edit is a combination of two London-based shoots, crowd-sourced clips, and old-school aerobics footage, to the beat of Depeche Mode - Just Can't Get Enough.
This was all in aid of an elaborate birthday gift for a good friend, so stars my big circle of mates.

Team Credits

Becky Quigley

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  • Freelance Creative Copywriter
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Project Tags

  • creative copywriter
  • director
  • comedy
  • crowd source
  • storytelling