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Becky Quigley will need to approve that you worked on “Muscle Juice” before we add you as a collaborator.

Muscle Juice

Inspired by a fascination with the Crystal Light Aerobic Championships, and a dream I had, I developed a concept for a music video which centred around the transformative power of an energy drink.
The final edit is a combination of two London-based shoots, crowd-sourced clips and old school aerobics footage.
This was all in aid of an elaborate birthday gift for a good friend, so stars my big circle of mates.

Project Tags

  • short film
  • creative copywriter
  • director
  • comedy
  • crowd source
  • storytelling

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