Muscle & Tussle Circus Museum is a visual identity project based on an ISTD competition brief where designers were asked to create and design an identity for a circus museum to a target audience of own choice.
This museum is about portraying a stereotypical ‘Strongman’ from the past. The concept revolves around the elements of being a strongman, dividing the content into 4 graphic areas: moustache, muscle, costume and weights. It is a concept particularly aimed for children and families, with a fun and humorous approach to the overall visual look. Therefore, the identity of this museum was designed to look vintage and historical in order to create an experience suited to the concept.