MUSEUM OF EPHEMERALITY / ETERNALITY

The Museum of Ephemerality / Eternality is a brand created following 15 months of design research, visual exploration and written evaluation. The project focused on how the visual culture of a city is constructed. The creative and vibrant area of Shoreditch, located in the London Borough of Hackney served as the context of study. Shaping the image of a city is an ongoing activity as buildings are always being constructed or modified. The brand uses museology as a tool to enable people to look at their spatial narrative as a part of human history. Visitors are encouraged to curate what they seek by either embracing the ephemerality in city shaping or conserving aspects of their visual culture. London College of Communication, 2017