Museum of London + Borough of Culture
The Museum of London decided to collaborate with with Waltham Forest and offer the hoarding as a space to highlight the character, diversity and cultures of the borough. Focussing on Whipps Cross Hospital (which has the largest maternity ward in Europe) we captured Waltham Forest's first Borough of Culture babies, through their empowered mums. These babies were due to be born in the borough during the year long celebration.
Photography by Lucy Alex Mac.
Concept & Art Direction by me whilst at Kesselskramer.