Music Is Medicine

  • Charlie Ellott

This was my entry into the 2020 D&AD New Blood competition. The brief was to use music and typography to highlight a cause or issue. My idea explains how music has been proven to aid with numerous mental and physical issues, showing that music can be a medicine. The campaign uses a humorous play on medical packaging to encourage people to share what music they listen to when they're feeling low using the hashtag #WhatsYourMedicine.