Music Video / BIBC -'BE'

  • Jamie Li
This is the project collaborated with the independent music artist BIBC and his release 'BE'.
Within the team of 6, I was on the role of conceptual design and production designer. During the process, I contributed the most in designing visual language, storyboard and concept producing based on our idea and artist's feedback. And as a production designer in this project, I gained the knowledge and experiences of working on set and how things turn out through the lenses in terms of visual effects. Also as a small team, it was collaborative all the time, therefore I got a clear overview of visual production either within or outside of the industry from this project.
With quite an amount of referencing and treatment-making, communicating and updating with the artist(or in another word, client) took a big part of production especially the whole direction of visual languages and it was an opportunity to learn the skill of communication and balancing out.