Natalie Hart will need to approve that you worked on “MVRDV Tongue-Twisters” before we add you as a collaborator.
MVRDV; the mouthful of an architecture firm responsible for some of the most unconventional structures on our skylines. What do the initials stand for though? It's Maas Van Rijs De Vries - but nobody ever knows this so let's just make it up.
As part of their updated brand positioning, I helped KesselsKramer come up with a universe of alternate meanings for MVRDV, keeping with the brand's ethos. A tricky group of letters to work with...