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MVRDV Tongue-Twisters

MVRDV; the mouthful of an architecture firm responsible for some of the most unconventional structures on our skylines. What do the initials stand for though? It's Maas Van Rijs De Vries - but nobody ever knows this so let's just make it up.
As part of their updated brand positioning, I helped KesselsKramer come up with a universe of alternate meanings for MVRDV, keeping with the brand's ethos. A tricky group of letters to work with...


Natalie Hart

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  • Creative Copywriter

Project Tags

  • creative copy
  • branding

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