#WHATSYOURREASON // myholidays.com is an online travel agency providing the tools to travel with easy, safe and accessible online planning. We created a fully integrated campaign for the launch of their website and services, from teasers and revealers to activations and engagements // MY ROLE: Creative Concept & Direction, Art Direction // AGENCY: 60 Degrees // Creative Copywriter: Ali Al Saeed // Senior Strategist: Kristian Hlousek // Design Director: Nejib Ghanmi // Creatives: Jessie Romulo, Haytham Hamdan, Ayman Khatib.