Brief: Create a clean, professional identity for Ruth Atkinson Photography that reflects Ruth’s style and approach to working.
Ruth has an elegant and clean photographic style. She takes candid photographs, using the frame to gain an intriguing perspective. I wanted to reflect this in her identity so clients would get a sense of her work before looking through her portfolio. I created the logo by positioning and concealing Ruth’s initials within a frame and kept a clean, modern feel throughout the rest of the identity.