My Jules' - Packaging

The brief here was to create a boutique product that would appeal to a craftsmen. With my demographic in mind I wanted to aim my product at someone who would appreciate fine craft. I used the idea of intricate design and structure to form my design. I created the story of Jules, a carpenters wife who would home-make chocolate and wrap it in a personal, unique way for her husband, and used my design to represent this story. The patterns show the details within elements from the flavours. (student brief)