Our challenge was to intuitively translate the site's expertise through every aspect of its design. We created a brand identity that was able to take a back seat to direct the focus on the content when necessary, but also one that was memorable to anyone who came across it.
The logotype is built like a travel stamp: simple and clear. At the end of the day any content or book curated on the website, gets the brand's stamp of approval. This makes it easier to spot and easier to scale on different digital and offline canvases. The font used is an homage to the striking typographies found on different signages around the world. Given the brand's lengthy name, we shuffled the layout of the typographical elements, as a way to hint at a list, or even, a stack of books.