Drinking a cup of coffee is a routine for a lot of people. Pushed a little further it becomes a ritual, the details of which become honed and refined with time. This is one of life’s small pleasures for Sam who has a mid-morning break every day to enjoy a coffee in his favourite cafe and gather his thoughts.
In mid 2016 Mygodshot was born with a simple idea: what if this coffee moment each day could be elevated? Because the irony of the small pleasure is that it isn’t intense enough usually to force itself upon us. We’re more likely to lose touch with them. They easily get crowded out by other priorities. So we actively need to build up their presence in our lives.. ‘What constitutes a perfect coffee moment for me?