The rebrand for Neil was all about re-establishing the focus of his business. Providing a luxurious service for people with both time and money.
Initial creative focussed on a modern type treatment and graphic icons that depict the core offerings of the business.
Following the initial round of creative, a couture focussed typeface was selected for both logo and headline usage.
Photography had to ooze sophistication and glamour as this was the primary way Neil would promote his business.