This was an interesting one to create. The brief asked for this to look 'sexy'. At first I thought 'How can I make halloumi CHEESE look sexy!?'. I took this on the chin and ending up having a lot of fun with this one. I was inspired by 70's design and created a font with smooth swerves to it, to help compliment the subtitle 'salty n' delicious'. I then Illustrated a tongue like it was about to lick the saltiness off the cheese. Oh dear.
Sold in Oliver Bonas.