Naked x New Balance 991 ‘Made in England’ collaboration - Producer

To support the launch, I produced two activations; a talent trip and release party. The trip included four key females from our NAKED community each based in different countries; Norway, Denmark, Sweden and England. As a team, we travelled to Manchester over two days, where we visited the New Balance factory in Flimby. The trip was documented on social media by the talent to their separate audiences, specifically showing the hand-made production of the shoe.