The pastry shop did not have a pleasant interior and it didn’t attract people in. What made the business successful was distribution to other confectioneries and old customers who knew how delicious the pastries are. Any new target that hadn’t heard about it would probably not be interested in going in there.
Therefore, the client asked us to redesign and rebrand the pastry shop. The name was well known in the distribution industry. Therefore, using the name, which means small palm tree, as a concept was the start.
The first concept was using the pillar in the middle of the store as a tree with melting chocolate coming down on it.
The second concept was using warm colors to create a more friendly and inviting ambience. Applying the concept with a right space circulation gave us two options. Client chose our second concept due to his budget and timing.
Besides the interior, we changed their packaging and logo. We chose orange to be the dominant color for the interior and packaging. Furthermore, the logo was designed with a traditional Persian calligraphy.