Pioneer is an underwriting agency based in the City of London. They briefed me to create an advert about psychological cyber crime.
To convey how easy it is for us to be unwittingly manipulated, I used a simple brain teaser that tends to elicit the same answer from most people. The ad draws you in with nothing but clear copy set in strong typography.
The client liked the bold and experimental idea, which fitted in well with their savvy, entrepreneurial image.
(In collaboration with Free Partners LLP.)