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Nando's - Chicken Dinnersty
Chicken is King
Taking inspiration from the British Royal Family we have come up with the Royal Nandos family, or The Nandos Chicken Dinnersty. Due to their rich heritage and worldwide popularity they are nothing less than Peri Peri Aristochickracy.
Print, Promotional, Radio, Initiatives and Geo-tagging
Following on the theme of Royality, each member of the Chicken Dinnersty would be created into a stamp.
A print ad would represent a Royal invertation and could be location based. Each print ad would have one stamp, once all 5 members of the family are collected, they can be exchnaged for a Royal Platter.
The flag always flies when the King is in. Users on the Nando's website can chose their flag (based on chicken spice) and stake claim to where they would like the next Nando's to be opened. The users can then share their flag on social media to get their friends to also stake their claim!
Not only would it make Nando's customers feel more involved with the company, it would also be a useful tool to find out where the biggest Nando's fan base is.