Nando's - The Head Of The Table

Challenge As part of the Be More Than Just A Manager campaign, devised to recruit new store managers for 2016 up and down the country, Nando's were looking for an exciting way to create awareness of career opportunities in hard to recruit areas such as Manchester and central London.
Insight Being a manager at Nando’s goes far beyond the profit of the restaurant. You're the leading role in the Nando's family. The go to Patrao. The one who goes the extra mile. Holding it all together. Making it happen. In its simplest of terms, you're the head of the table.
What if We set about not only informing potential candidates about the opportunities available to them in their neighbourhoods, but challenged them there and then to see if they've got what it takes to work at the top of a Nando's family.
The climbing wall Standing nine metres high and four and a half metres wide, the fully customised climbing wall featured multiple routes of differing intensity, designed to mimic the differing challenges Nando’s managers and assistant managers face every day. Oh, and look like a dining table.
Location Slapped right bang in the middle of Manchester's Trafford centre's food court entrance, the Be More Than Just A Manager experience made use of eager food related footfall and potential manager candidates.
The competition Participants were encouraged to match or even beat a five-second climbing challenge set by renowned climber and thrill-seeker Jonathan Knowles. A live leaderboard displayed times onsite and online, with ten lucky winners receiving a host of PERi-PERi prizes.
Social We targeted our demographic with paid for social ads leading up to and on the day of the event, and of course, captured all the fun with organic content posted as it happened.
Giveaways Promotional items such as drink mats, keys rings, cup clips and additional printed material with branded content continued the head of the table theme.
Website We used Geo-IP detection to let candidates visiting the Nando’s careers site hear about the event happening near them soon.
Advertising Agency: Pink Squid. Social: Cem Topcam. Designers: Nerea Gonzalez. Editor: Zkhin Li. Web Design: Sab Jhitta.

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Steve The Creative
Art Director