Design of a new identity for Napoli, Italy.
During the research stages, Napoli was identified as a grey, dangerous, lifeless city, despite its beautiful seafront scene, with lively colours, and its artistic background.
The new identity brings the city to life by painting it in bright colours.
A mobile app with a Live Tour feature provides safe and informative routes for tourists to enjoy the new, real and beautiful Napoli.
Mamma mia, che bella!
Student project.