NARS ORGASM Tour //2018
NARS Cosmetics approached us wishing to tour their new Orgasm range. We decided in order to make an impact that was flexible enough to tour, we would customise an airstream trailer. We took the fully renovated airstream on the road in June to July 2018, stopping nearby iconic retail destinations in Europe including Covent Garden in London, Bullring in Birmingham, Place du Commerce in Nantes and Gare Saint-Lazare in Paris.
The NARS Orgasm Tour featured a stunning pink airstream trailer, designed with input from the brand's Founder and Creative Director, François Nars.
The trailer's interior and exterior designs reflected the brand's identity and prominently feature the campaign's hashtag, #whatmakesyoublush.
Visitors to the bus were offered a NARS makeover by specialist make-up artists plus the opportunity to experience, capture and share NARS content in its social media booth, win special prizes and buy limited edition products from the new collection.
PRESS MENTIONS
https://www.thedrum.com/creative-works/project/mktg-nars-cosmetics-the-nars-orgasm-tour-whatmakesyoublush
https://lbbonline.com/news/the-nars-orgasm-tour-hits-the-road-to-bring-new-blush-collection-to-european-beauty-fans/
http://marcommnews.com/tag/nars-orgasm-tour/
https://standoutmagazine.co.uk/mktg-successful-delivers-the-nars-orgasm-tour/
http://fieldmarketing.com/news/mktg-nars-hit-road-bring-new-blush-collection-european-beauty-fans/
https://creativepool.com/home/
