Nasty Spaghetti Branding

Brief- Create a visual identity for ‘Nasty Spaghetti’- a social media presence and blog about good food! Roles and skills- Illustrating. Brainstorming. Idea generation. Client interaction. Artworking. Brand representative/ developer. Main Idea- Nasty Spaghetti wanted to create a grungy, unapologetic and playful logo in order to represent their visual brand. I approached the project with the idea that it needed to look ‘Badass’. It needed to be loud in order to represent their characters (free willed and adventurous), but also hint the notion of indulging food. I hand drew the font and developed a concise but bold colour palette to bring it to life. I am currently developing the brand further as they build on their success.