National Sport Research

  • Darya Dickinson
National Sport Research(NSR) explores volunteers’ attitudes and behaviour towards sport and sports clubs. I was given a task to design several collateral items to be shared with clubs owners, Australian sporting organisations and the general public. The idea was for these designs to be used as a templates for other NSR projects about children, adults and partners involved in sport. inspired the new logo. There was a great amount of information with a very confusing hierarchy of publications. I realised that the most straight forward way would be to give the client flexible design principles and tools such as clean typography, colour differentiation principle for all segments, custom set of icons and a graphs/diagrams style which would be easy to apply to different media.