Idea
Imagine a future in which animals can live their lives to the fullest.
Created by AKQA Bloom, this fresh perspective seeks to expose the fact that in nature, cows can live up to 48 years, pigs up to 23 years and chickens up to 20 years, but in today’s global food system, these animals only live a few months, if not days.
A series of photographic portraits of elderly farm animals, including pigs, chickens, cows and sheep, were created using a combination of AI tools such as ChatGPT, Midjourney and Stable Diffusion.
The hyper-realistic AI images can be seen on social media, billboards and print advertisements in select cities across the United States until the end of Earth Month. NotCo is also deploying the images across other countries where it operates, including Chile, Brazil, Canada, Mexico and Argentina.