Natvia - Sugar Free September

  • Mericia Hougaard

Popular sweetener Natvia regularly runs engaging digital campaigns and contracted me help to do their Sugar Free September Campaign encouraging existing fans and newcomers to go the month of September without sugar. Natvia engages their audiences with fun, tongue-n-cheek campaigns that educate, support and makes quitting sugar fun. They focus on removing the common notion of restriction associated with quitting sugar and shifting it to the health benefits that would be gained, whilst reinforcing a sense of community. Sugar Free September was to function within these parameters as well. The successful campaign direction incorporated the playful nature of the Natvia whilst evolving and strengthening familiar emoji graphic elements. Below are the Facebook banners, one for each of the four weeks, these were translated across to other socials as well.