NCT Custom Typeface

  • Julien Beaupré Ste-Marie
  • Jessica Nesbeth

An Entertainment Brand fit for the Korean Cultural Wave

K-pop music act and entertainment brand NCT127 boasts an ever-increasing international fan base. MMBP was engaged by South Korea’s largest entertainment company, SM Entertainment, to support the brand’s expansion into new markets across Asia, Europe and the USA. The team created a versatile brand system and custom typeface to empower the in-flux nature of the NCT127 structure and facilitate versioning of assets across borders, all while retaining its distinct visual identity. MMBP also guided the creative direction for two albums (Regular Irregular; Simon Says) including the respective marketing assets.
MMBP Creative Direction, Design Direction, Visual Identity

Creative Direction Hank Park

Custom Typeface Carles Rodrigo

Graphic Design Jessica Nesbeth

Project Tags


  • N


    • MMBP & Associates logo

      MMBP & Associates

      • Marketing & PR
    • S

      SM Entertainment

      • N