Near Mint - Logo & Packaging

Near Mint asked us to develop and create a brand identity and packaging legacy for its new product: 360º Vinyl Cleaning, a specialist record-cleaning solution. Through a mutual adoration of collecting vinyl and a vast knowledge of the market, BLOOD understood Near Mint and their desire to deliver a new product in their field. With the market leaning to a more dated design approach, the brief led us to go bold and clean and create a template for the brand to move forward with, both in collaboration as well as individually. Today, Near Mint collaborates with musicians and record labels, partnering with brands to reach new record collectors and vintage music lovers alike. Selling in more than 110 stores in the UK and setting a great pace in Europe, Near Mint is on a solid path to the USA & Japan. With more design and product development in the pipeline, its strong look will drive brand recognition and loyalty.