In 2012 if you were a woman working in digital adveritisting or publishing in Auckland it was likely you'd be the only woman in your team.
So we set up Nerd Soiree - a social network hosted in real life. Meeting monthly for over a year we visted a cheesemonger, a lingerie store, a blow bar and many cocktail bars who were all delighted to have us in their premises and gave attendees freebies. We even grew to the size where a national telco paid our bar tab.