Idea
A weekly prescription of horror and thrillers with Dr Elvira.
Netflix crafted a film, weekly episodes, billboards and other touchpoints to introduce Dr Elvira, The Mistress of the Dark, to help prescribe audiences wholesome entertainment throughout October, backed up by something we like to call cold-blooded science.
To spread the health benefits of Netflix and Chills, Dr Elvira prescribes the audience several weeks of healthy entertainment in her iconic irreverent tone. Dr Elvira’s psychiatry office is a mix of expertise and eeriness, with lots of easter egg references to the darker side of storytelling hung on the walls. The hero film introduces the theme and promises to prescribe you frightful content to watch each week.