Nether Edge Festival 2016

  • Leanne Mallinder

Briefed to re-design the identity for a fun, vibrant and family friendly Festival – I jumped at the chance to get involved with this volunteer run, community festival. The residents of Nether Edge are a diverse bunch of all ages and races, so it was important that the print and online were as clear and easy to follow as possible. With that in mind, as well as designing a responsive website, I designed a set of icons for use in the programme and on the website, to show people which category the event fell under. To help make the Festival identity eye-catching I illustrated a number of flowers and animals that were then applied to all the brand collateral.