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New Balance Designer Series

Celebrating the #NB110 anniversary, New Balance releases a Designer Video Series that takes the viewer on a journey through the different disciplines and philosophies of its lifestyle category – from the classic Made in U.S.A. products to the latest innovations coming from the Tokyo Design Studio.
Shot in Boston and Tokyo, the series gives a voice to the designers themselves as we hear them reflect on daily events and experiences that inspire them to constantly #reinvent – the common theme running through is the desire to keep pushing forward while staying true to the proud heritage of the New Balance brand.
For the designer series, I was in charge of overseeing production in Tokyo. Being very familiar with that city, I was in charge of location scouting, securing permission to shoot wherever we went, finding a local translator and defining the rundown of each interview.
Once the video were ready for release, I was in charge of writing the press release and sending it out to various websites that were part of our seeding list. These included Hypebeast, Obscura Magazine, Highsnobiety etc.
Additional credits Agency: Constant Film production: The Woerks

Project Tags

  • new balance
  • Tokyo
  • Boston
  • production
  • cultural strategy

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